an animation spot

20 second web ad for Kannact, a human driven health company.

We wanted to represent a Pacific northwest animal as the common person. They are lost, without clear direction or understanding on where to go. This is a typical experience for medical patients trying to use apps that attempt to make life easier without providing guidance. So for this spot, we focused on the guide, the uncertainty of following, and the relief with continuing on the long journey towards a healthy life.